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YELLOWTAIL
Ripe cherries and strawberries, spice and vanilla aromas, earthy tones and lingering fruit... Sound yummy? Consumers certainly thought so during the month of September, when we sold over 800 bottles of Yellowtails well-balanced, bold shiraz wine! Our brand ambassadors, turned Yellowtail shiraz sommeliers, visited 64 stores during this period, generating immense interest and increasing brand awareness exponentially. We provided a triple-win for Costco friends, their clientelle and Yellowtail - as sales elevated on all accounts and wine connisseurs added a deliciously affordable vintage to their cellars! Across the (cheese?!) board, consumers are thrilled with the price point of this full-bodied delight, as well as the wine wisdom and sangria recipes our well-informed staff imparted upon them... And though we know better than to judge a bottle by it's label, this one is extraordinarily cool!