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CRUMBS CUPCAKES
Free Cupcakes, free cupcakes!! Do we have your attention now? Our Sweet Street Teams knew no one (even you!) could pass up a free cupcake, so when they offered coupons for a free Crumbs Bakeshop cupcake, no one could say no. People lined up inside, outside, and around the block to get their taste of Crumbs signature jumbo-cupcakes with flavors like Blackbottom Cheesecake Brownie and White Hot Chocolate. Our brand ambassadors handed out thousands of free cupcake tokens over the course of a month, spreading Crumbs brand awareness at festivals, movie theatres, malls, in Times Square and other high-traffic areas.