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HACIENDA VIEJA
Viva Tequila! Tequila is evolving at a fast pace nowadays. No longer is it merely for shots or Margaritas. Rather, it is being creatively used in some of the tastiest new cocktails around! With tequilas popularity on the rise, weve partnered with one brand that has an incredible pedigree and an even smoother taste. Hacienda Vieja Tequila is made from the creators of the famed Cazadores Tequila, who hold true to traditional methods of tequila production. The name of the game for Hacienda is the best value and taste at the lowest price possible. Sweet Deal was approached by Hacienda Vieja with a very specific mission: Find us reliable spokes models who can communicate our brand message with class and enthusiasm. Also, provide us with a management style that will make sure our programs run without a hitch! Sweet Deal has worked hand in hand with Hacienda to select promotional spokes models that best embody their brand. Our beautiful and bilingual brand ambassadors are articulate and passionate about tequila and spreading the word about Hacienda. In 2010 and onwards, weve staffed an ongoing marketing campaign consisting of over 200 events taking place in liquor stores, golf tournaments, and nightclubs. Our models educate consumers on Hacienda product facts, being careful not to miss even the smallest detail of the brands rich history. They heighten brand awareness for Haciendas key demographics at numerous special events: professional fights, concerts, on-premise promotions and more! Additionally, our management team works behind the scenes to staff a loaded schedule of demos and events across the state. We pre-screen our spokes models, train them each individually, and provide them with marketing collateral. Once events are executed, we provide in-depth recaps of each promotion that include consumer comments and sales numbers, of which our average was a case sold per 3-hour demo! Johnny Lopez, Haciendas California State Manager had this say about our Sweet services: I am very excited to partner up with such an efficient staff! Communication is above my expectations, demos have been successful&I am confident that all customers contacted go away knowing about my brand! We are excited to be a part of the growth of tequila in the liquor industry and the growth of Haciendas fan base in California. Viva Tequila and lets have a Margarita! Make sure to check out the cocktail section below to find one of our favorites--made with Hacienda of course!